Our Process

Step by step approach to set the direction for Online Marketing

Step 1: Analyze Your Website Traffic Sources

Review where your website traffic is driving results and adapt your campaigns to take advantage of new opportunities.

  • Traffic to the site?
  • Where did the traffic come from?
  • What is the bounce rate?
  • What are the exit pages?
  • What is the conversion ratio?
  • What is the churn rate?

Step 2: Track Your Competitors

We keep track of your competitors to see how they are using digital marketing channels to reach customers.

  • How are they ranking on search engines?
  • Where is their business listed?
  • What are their paid marketing activities?
  • How are they communicating their audience?
  • What are their upcoming events and offers?

Step 3: Research & Segment Keyword Phrases

  • Identify the important pages and segregate them.
  • Analyze the content of each page, to come up with the keyword phrases related terms to develop a keyword portfolio.
  • Grouping all similar keywords to form the Meta tags (Title, Description & Keywords) of the targeted landing page.
  • Serving right information creates need for visitor to return as well generate lead with better chances of conversion, increasing page views and decreasing bounce rates.
  • Foundation to create content for all online marketing activities.

Step 4: Optimize Marketing Collateral

Optimize content to distribute across various marketing channels to fulfill the needs of target audience.

  • Optimize Website & Landing Pages
  • Optimize Business Listings
  • Optimize Events & Offers
  • Optimize Video Content
  • Social Marketing Content

Step 5: Connect with Audience through various Channels

Look at the organic and paid marketing channels across web, think about how valuable is the channel to achieve your business goals.

  • SEO + Local SEO (Local Marketing)
  • PPC Marketing (Text & Banner Ads)
  • Social Media Connect
  • Target Email Marketing
  • Content Marketing