Marketing Channels to Connect with Your Target Audience
WordPress Web Design
Our responsive website design helps to convey the company’s message and makes your website much easier for visitors to read and navigate, resulting an improved user experience and typically a greater time on site, good usability scores lead to repeat visitors and increased conversions.
- We highlight call to action features that tell your visitors what you want them to do; whether it is buy an item, subscribe to a newsletter or download an eBook.
- Our design elements helps the website to convert traffic to prospective leads and use WordPress CMS to make it easy to post content regularly.
SEO + Local SEO
We make use of SEO & Local SEP techniques to optimize your website, landing pages and user experience and position before target audience by submitting to search engines, business listings and other properties relevant to your business offerings.
- Optimizing website for relevant keywords (services + location) basing on keyword research.
- Increase referral traffic by listing across various online properties. ( Local search/ business/ directories listings)
- Optimizing landing pages to generate leads that have better chances of conversions.
- This approach helps to initially win your local customer (City/ Region) and then moving to the higher market segment, basing on availability of resource.
PPC Marketing (Text & Banner Ads)
We use paid marketing activities to reach your target audience across target locations along with devise-specific preferences, thereby increasing chances of grabbing the sight of relevant audience.
- Target higher ticket value products on Google search, on top of free listings.
- Place banner & text ads on sites frequently visited by target audience
- Run local PPC ads to increase quality scores and to decrease Cost per Click.
Social Media Marketing
We make use of social media to continuously stay in touch with you customers and prospective customers, at a minimal cost.
- Reach wider audience, when your customers interact with you, there is every possibility that their clients and vendors will also be aware.
- Communicating, sharing info and responding to customers helps to reinforce their view about your organization as forward thinking and updating along with technology.
- Communication on social media helps to build an encouraging and motivational eco system across the organization
Email marketing has the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.
- Promote events and offers to a very specific segment of audience.
- Re-connect with audience who may not be active on social channels.
- Easy to create online, simple call to actions right from template and valuable metrics.
No matter what industry you’re in and no matter how small or big your company is, building related to your business that includes writing blogs, guest blog posts, press release and articles and submitting them to be published on other websites is another great way to reach your target market.
Press release can also get you coverage in news sites and premium news outlets like New York Times, USA Today and more, through the Associated Press.
- The presentation style of your content helps to position as an Industry expert and gain trust of your customers.
- Huge viewership helps to reach potential customers and also drive referral traffic.
- As a part of off-page SEO, helps to build back-links to influence search engine rankings.